Case study: Improving online presence without changing your website

I recently worked with a company trying to improve its online presence and generate more leads from its website. However, their website was not up to par, and they resisted change. This made running ads on their website difficult, as the low-quality score resulted in high costs and low performance.

As an alternative, I suggested creating a unique landing page using Mailchimp. The goal of this landing page would be to target the company's existing customers and a list of purchased or manually sourced customers. We would automate email campaigns to nurture these leads and encourage them to recycle.

Here are the steps we took:

1. Created a buyer persona. We needed to understand the company's target customers to create effective ads and email campaigns. We asked the company to provide information about their ideal customer, such as demographics, interests, and pain points.

2. Developed a landing page. We used Mailchimp to create a landing page specifically designed to convert visitors into leads. We included a clear call to action, such as "Sign up for a free consultation" or "Download our e-book."

3. Automated email campaigns. We used Mailchimp to automate email campaigns that would be sent to the company's existing customers and a list of purchased or manually sourced customers. These emails would nurture the leads and encourage them to convert.

Within a few weeks of launching the landing page, the company started seeing a significant increase in leads from their website.

Tips for creating a landing page that converts

• Ensure your landing page is relevant to the ad the visitor clicked on.

• Use a clear and concise call to action.

• Keep your landing page simple and easy to navigate.

• Use high-quality images and videos.

• Test landing pages and ad variations to see what works best for your audience.

Conclusion

If you have a website that is not up to par and is resistant to making changes, creating a landing page is a great way to improve your online presence and generate more leads. You can convert more visitors into leads and grow your business by targeting your existing customers and a list of purchased or manually sourced customers with relevant email campaigns.